Have you ever thought that something sounded “salesy” to you?
My guess is you thought that because that particular offer was NOT the right fit for you …
The fourth epiphany is:
#4 Salesy is not a word
Sales only feels icky if we feel like we have to push someone to do something they don’t want to do.
That’s not what I am teaching you to do.
If your marketing has done a good job of explaining the benefits and value of what you are offering, the sales process merely helps your customers make a decision.
Think of it this way, will it feel icky for you if you are selling a car for $10?
Probably not, right?
Even if someone said “no”, you will probably try to make sure they understood that you are selling them a CAR for $10…. You will probably try to explain the value of a car compared to ten dollars.
That’s how you need to feel about your program and its value compared to the price. In your mind, the value of your program has to be SO MUCH LARGER than the price you are charging.
And remember, your job during a sales conversation is not to get the client to say “yes”, it is to get them to say “yes” or “no”.
Your job is to help them make a DECISION.
People struggle with making decisions, we all suffer from decision fatigue.
As the coach, the most helpful thing you can do for someone is to coach them through the process of making a decision.
Chasing the maybes is what will burn you out, that’s why people hate selling…