For the last couple of years I have been working with and helping newly certified coaches from the Life Coach School launch and build their coaching businesses.
During this time I realized that knowing the strategy to a successful coaching business is not enough. We taught all of our students the same strategy and tactics but some of them got traction fairly quickly and others did not.
So, I kept asking myself, what is the difference?
Why are some of the students able to implement the strategy we teach them consistently and others can’t?
And I realized that it came down to how they thought about and perceived marketing and sales. I realized that the only difference between the coaches who implemented what we taught them and those who didn’t was not a knowledge problem at all.
The main difference was that the first group of coaches was able to see marketing and sales differently and approach it with a different set of thoughts and attitude.
During the next few weeks I would like to share with you some epiphanies about sales and marketing that would hopefully help you reframe and change your perspective about marketing and sales and help you create more income for your business with ease and joy.
Today, I want to share with you epiphany #1:
#1 Marketing equals service
Marketing is not convincing people to buy something they think they don’t need.
So, coming from that perspective it was really difficult for new coaches to talk to people in a way that was compelling.
Marketing is providing service to a larger number of people.
Because, let’s face it, most of us became coaches because we wanted to help people.
So, marketing is how we can help MORE people and yes, some of them might never be able to work with you, either because they are not ready yet, or because they can’t afford it, but through your marketing, you will be able to help them because your marketing will create value and results ahead of time for them. But even if they never buy from you, you will be helping them along the way.
Think of it this way:
Potential clients are like lost ships out in the dark sea. You are the lighthouse, unless you are willing to shine your light (and the way to shine your light is through your marketing efforts), the ships are not going to be able to see that there is help available to them and they will continue to stay lost.
If you are really committed to helping as many people as possible, marketing is the most useful tool to be able to do that. Because you are being of service to a large number of people.